At Shimano, responsibility means striving to do what is right, being a good neighbor in the community, and integrating social and environmental priorities into our factory and our relationships with dealers, distributors and business partners. It also means communicating about our efforts to address social and environmental issues that matter to our customers.
Corporate responsibility is part of our heritage. It is also an integral part of our business strategy. Our customers’ trust is a precious asset and one we strive to preserve and build every day. We know we must have that trust to achieve our vision of being “our customers’ favorite product and way to fish.”
We work hard to understand the complex issues that confront our industry and how we can make a significant difference. As you will see, we invest in a commitment to industry leadership. And, on this Web site we share what we are doing and seek feedback.